Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Designed to support babies as they build head, neck, and upper body strength as they grow, these interactive cloth play books with lift-the-flap surprises and a mirror fold flat or form a soft playhouse.

Designed to support babies as they build head, neck, and upper body strength as they grow, these interactive cloth play books with lift-the-flap surprises and a mirror fold flat or form a soft playhouse.

An adorable hand puppet, story book and cuddly toy - all in one! Make the puppy come alive as you follow the prompts in the story and make the puppy chase, bark, yawn, and settle down to sleep.

An adorable hand puppet, story book and cuddly toy - all in one! Make the kitten come alive as you follow the prompts in the story to dance and drink and snuggle. Follow the prompts in the story to make her come alive!

With bright, colorful illustrations, soft pages for little hands, teethers and a crinkle effect, these gentle stories are ideal for little ones.

Meet Cat, Tortoise, Dog, and Goldfish, then flip to the other side to see them all together at home.

Meet Parrot, Lion, Elephant, and Crocodile on one side, and find them all in the jungle scene on the other side.

First cloth book for baby – cuddle, read, share and learn. The ribbon loop makes it easy to link to a car seat. play pen etc.

First cloth book for baby – cuddle, read, share and learn. The ribbon loop makes it easy to link to a car seat. play pen etc.

The Baby's Very First Word Books are incredibly popular and are now expanding into the concertina format. This visually striking book folds out to create a learning scene and also stands upright.

The Baby's Very First Word Books are incredibly popular and are now expanding into the concertina format. This visually striking book folds out to create a learning scene and also stands upright.

Babies will love looking at the bright pictures and exploring the pages in this delightful fold-out book.

This enchanting fold-out book contains well-known and well-loved nursery rhymes to sing or say. Neat and compact in size, this is ideal for little hands to carry and delight in folding out and closing again and again.

Is Gregory riding the carousel, or spinning on a teacup? Find him having fun at the fair!

Gregory is hiding among the chimpanzees and the lions and the snakes on a jungle expedition!

Zooming on a rocket, catching falling stars – play hide-and-seek with Gregory on his outer space adventure!

Skis, snow, and sleds … can you find Gregory playing on the wintry mountain?

First Focus Frieze titles for babies 3+ months are filled with panels of recognizable, high-contrast black and white images and patterns to aid visual development in the early stages. Gently introduce your baby to numbers and first words with these fold-out, stand-up books, perfect for tummy time!

First Focus Frieze titles for babies 3+ months are filled with panels of recognizable, high-contrast black and white images and patterns to aid visual development in the early stages. Gently introduce your baby to numbers and first words with these fold-out, stand-up books, perfect for tummy time!

These first milestone books entrance baby, introduce concepts, encourage a love of reading - and offer photo opportunities!

These first milestone books entrance baby, introduce concepts, encourage a love of reading - and offer photo opportunities!

Delightful board book with high contrast illustrations and touchy-feely patches specially designed to appeal to the very young. Each animal illustration has a simple description to help babies learn to associate words with pictures. The last two pages show all the animals in the book to help children learn their first colors.

Delightful board book with high contrast illustrations and touchy-feely patches specially designed to appeal to the very young. Each picture has a simple description that will help babies learn to associate words and pictures.

Baby Bear wants to play! But all his friends are busy!

Baby Duckling has lost his mama! Who will help him find her?

This delightful addition to the Baby’s Very First series has sturdy, shaped gatefold flaps, perfect for little fingers to open and close. Babies will love playing peek-a-boo with familiar animals from the series.

Play peek-a-boo with penguin, lemur, meerkats, giraffe and frog in this delightful book for babies. Lift the sturdy flaps to reveal the friendly animals around the zoo.